FT Retail Consultancy | Retail Consultant

FAY TRUBY

Hello, I’m Fay Truby and I’m the founder of FT Retail Consultancy.

I have been a fashion buyer for over 25 years operating exclusively within the Independent Retail Sector. My experience covers a broad cross section of independent retail formats from department stores, garden centres to boutiques, across the UK and Channel Islands. During this time, I have built up a significant portfolio of brands with whom I work and have developed longstanding and trusted relationships. I have a proven track record in driving growth and profit for a diverse, cross-section of independent retailers, all with individual requirements.

I champion Independent Retail and the communities they serve. I am passionate about providing the best possible brand mix and service through building strong partnerships and effective collaboration and recognise that each and every independent retailer requires their own unique and bespoke approach.

What we do

01

Offer end to end buying services for the independent retailer, taking out costly overheads through consolidation. Enabling you to meet today’s challenges and tomorrow’s opportunities.

02

Design bespoke buying solutions, spanning all fashion categories and genders, to deliver your retail requirements, ranging from single brand buys to a complete buying and merchandising function.

03

Integrate visual merchandising, marketing and social media strategies to showcase brand mix and create captivating in-store experiences to ensure your store is a vibrant, sought-after fashion destination.

04

Work collaboratively with store teams and provide in-season support via physical and virtual store visits and regular trade calls. Together, we can create outstanding retail experiences, driving sales and customer engagement.

Services

Bespoke Buying

Brand identification, product selection, range planning and placing orders. OTB management including pricing; negotiation of payment terms, off order discounts/promotions/growth incentives.

Planning & Budgeting

Working collaboratively with store teams to agree retail strategy, seasonal budgets and in-season trading.

Stock Management

Delivery scheduling, providing visibility of placed orders to help plan cash flow and prepare for the season ahead.

Market Intelligence

Support store teams with seasonal trend and range insights, new brand launches and sales intel.

Visual Merchandising

Create visually appealing store layouts, with a focus on product presentation and strategies to enhance the customer journey, drive sales and increase your £ per square foot.

Marketing & social media

Support stores with a marketing strategy and co-ordinate digital assets to promote products, increase brand awareness and drive customer engagement, utilizing advertising, digital marketing, social media campaigns, loyalty programs, and sales promotions.